Sonae.
PoC Feed Reverse Proxy
- Industry
- Retail Conglomerate
- Category
- Architecture
- Stack
- Reverse Proxy · Caching
Sonae is a Portuguese multinational group with a large retail operation.
Challenge
The Continente content feed operated isolated on the feed.continente.pt subdomain, creating navigation inconsistencies, SEO losses, and a fragmented experience for the user. Integration into the main domain was complex: the Azure backend had direct dependencies on absolute URLs, static assets, cookies, and authentication — making any direct migration high risk.
Solution
Implementation of a Cloudflare Worker as a reverse proxy, creating an intermediary layer that forwards requests to the original backend, rewriting URLs, cookies, and headers in real time — without any change to the existing backend. The solution was validated via POC with an automated crawler in Playwright, unit tests, and integration tests covering multiple scenarios.
Result
+25 pages validated with full navigation via the /feed path; Zero exposure of backend URLs to the user; All links, assets, and metadata adapted to the new domain; Performance maintained with minimal Worker impact; Pre-existing structural issues identified and resolved; Solid foundation for future evolutions: authentication, cart, and checkout.
Technologies used.
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